California: Ballot measure a potential option on raising city hotel tax
In a deal they say will financially benefit the cash-strapped city and their industry, Santa Rosa’s hoteliers are offering to tack a 3 percent fee onto their daily room rates. The move is expected to generate $1 million a year for the city. There is one major string attached, however. That $1 million would be redirected to the Santa Rosa Convention & Visitors Bureau, where it would be used to promote the city’s lodging industry, attract conventions and fund events like the Tour of California.