California: 2014 poised to be an epic year of pimping ballot measures
The Legislature might be flatlining and cobwebs are gathering around the White Sepulcher’s Corinthian columns, but that doesn’t mean there isn’t a whole lotta politickin’ going on in the Golden State.
A largely under-the-radar industry is shifting into second and third gear in anticipation of 2014, even-numbered election year that it is. This motley band is the ballot measuremongers who profit off pimping and pillorying initiatives they help put before voters.
They are pollsters, strategists, ad buyers, signature gatherers, lawyers, videographers, direct mailers, fundraisers, mouthpieces and coalition builders—a phalanx of folk who critics claim feast off the host body of the vox populi. If that’s true, it’s quite the sumptuous spread.
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