Billboard company suing Rapid City, SD over code

Thu, Sep 1 2011 — Source: Argus Leader

The billboard company Lamar is suing Rapid City over a citizen’s initiative that it says “effectively creates a ban on all types of new outdoor off-premises advertising.”

 

According to a complaint filed Monday in U.S. District Court, Lamar received 94 sign credits for removing some billboards and replacing others with smaller signs. The credits were supposed to allow Lamar to erect new signs or convert existing signs to digital billboards.

 

But in a June 7 election, voters approved measures prohibiting digital billboards, increasing the required space between two signs, capping a company’s sign credits at 20 and limiting the life of unused sign credits to 20 years.